Journalists play a significant role in disseminating information to the public. They have the duties of looking for information relating to the current events and connecting them with the history of a country, company or an individual. In most cases, the media influences the beliefs of the citizens, and it determines peaceful coexistence of a country. Journalists have the duty of care to present accurate and true information without bias as the information they provide influences the decision of most citizens. They also need to be competent and skillful in differentiating right from wrong. In the course of gathering information, they should consider the probabilities of false evidence, which might lead to misunderstanding. They need to be outgoing, presentable and social. Since each day has to have appealing news to attract readers, they should be aggressive in search for information from different parts of the country and worldwide. The managers of media centers have the task of identifying talented and skillful personnel. The government should also put in place strict laws and regulations to guide the freedom of journalists. Their operations should not interfere with the rights and freedom of the citizens. In case of breaching of these rules, they should be liable in the court of law. This would enable them to exhibit honesty in their duties and dedicate their time to the benefit of the entire public that relies on the information. Media companies should set standards on the type of work they expect from the journalists and the time considerations to ensure information is collected and spread in time. Journalists should be trained to keep time, gather full and accurate information and, if possible, get concrete evidence on the stories they write about. Managing journalism takes all the stakeholders, the government, the public and the management.
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This paper is about the effective management of journalists, and it narrows down to the activities that improve the management of journalists in a working environment.
Journalists need adequate exposure in their field of work before they can be trusted with the duty of looking for information. They should be taken on reconnaissance to their fields of research, stay with the experienced journalists and learn how to interact with the natives of the regions they are reporting on. In case of a one-day report, they should interview the natives and compare their responses. Steen asserts that the more the research experiences the journalists get, the more skills they get, and this prepares them to be able to handle any task they are entrusted with a high level of precision (56). The exposure enables them to be creative and innovative in presenting their job.
The government should enact strict laws and regulations to guide the media in their actions. The journalists should not have the freedom to anchor and write about anything they wish to; instead, they should put the interests of people at heart by educating them on the current opportunities and condemning the vices. Quinn affirms that journalists should not be biased as they write in newspapers and anchor their news (142). They should be independent and treat everyone as being equal. Their main role is to give information fully without arousing conflicts among citizens. Media companies should have their standards and policies that guide the journalists. In case of breach, they should be liable by either losing their jobs or paying a fine. This will discourage defamation of individuals due to personal indifferences. Through the media’s act, the government regulates the relationship between the media and the public, and anybody can sue the journalists in case of infringement of a right.
Journalists need incentives to enable them work with determination and honesty. They should be given reasonable salaries and allowances such as travelling and grooming allowances to encourage them. Albarran & Wirth confirm that since the job involves traveling and interaction with people, they need to be financed as they move around and need to look appealing in their dressing (67). Since some journalists may not afford decent clothes due to family and other expenditures, the media companies need to facilitate this by providing them with the required attires. Killebrew asserts that some may be influenced by bribes (121). This makes them biased in the collection of information and may not release the accurate data to the public. Some may withhold vital information if bribed. To avoid this, they should be paid well to cater for their needs.
Security is vital to the journalists as they move around collecting news. Some people are hostile and may threaten the journalists as they collect data. The influential personalities who are exposed publicly for their vices in the nation may also try to harm the journalists or even threaten them to withdraw their statements to clear their names. Journalists should be protected from such people so that they may have the courage to take up any role in any part of the nation. For instance, during community wranglers or political instability, the journalists are required to gather information on the event. Jurnalists may not be willing to do this if their lives and the lives of their families are at risk (Hanitzsch & Warl-Jorgensen 123). Job security determines the morale of the journalists as they work for their media companies. This also boosts their morale and determines their dedication in serving citizens.
Journalism requires technology that enables them to collect data accurately and efficiently. They should be provided with the instruments that are user-friendly, portable and accurate to boost their morale in reporting. In case they are unfamiliar with the new technology, they should be trained or given assistants to help them operate. Paperwork has been overtaken by time. They should be provided with iPhones or iPads to facilitate their collection and storage of information (Deuze 81). Cameras and recorders used in recording events should be clear and have a high resolution to enable them capture dangerous events. Good technology makes the media appealing and reliable as evidence can be sourced when needed in the future. Associated Press Managing Editors Association asserts that media companies should ensure they are acquainted with the advancement in technology so that they can also liaise with international media corporations in disseminating information (67).
Every employee desires personal satisfaction from his or her jobs. Journalists should be given chances for advancement in their careers. By providing them with challenging roles and duties, monotony of work is reduced, and they are encouraged to work more. Equal chances of promotion should be provided so that they will be encouraged to give their best while reporting and minimize the mistakes they commit. Most employees are encouraged to work harder and be creative knowing that their efforts will be rewarded (Castro & Bobrow 87). It will create a sense of responsibility and determination as they work. In some instances, journalists find it boring working in one environment for a long period. They need to be swapped and posted to different parts of the country. People may even compromise some if they stay in an environment for a long period.
In conclusion, journalists should exercise due diligence and skills in their role since they control the amount of information that is released to the public. To manage the efficient performance of journalists, the government should ensure strict laws are put in place; they should be adequately rewarded, assured of their security and provided with reliable and effective tools of data collection. This should be fulfilled to prevent the journalists from withholding information or presenting biased information.
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