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Click frenzy is an online sale from Australia. The click frenzy is a replica of the cyber Monday initiative in the United States of America. It was a revolutionary idea meant to promote online sales of products in Australia. It was unfortunate that the idea came to halt in some time. It was alleged to be run by technical amateurs the fact responsible for its perpetual failure. The launch of the idea was on November 2012. Upon the launching of the idea, a lead up of heavy media and real promotion themes in presence. Online retailing was the new move in Australia. There was superior assurance for the success of the idea. The initial impression of the idea was to go digital in the implementation of the online sales idea. Virtual market paces assist in fast and reliable client sourcing worldwide. There was need to have sufficient support and management of web traffic. This was however leading to failure of the whole creative idea. The website crashed within a short span of time (Wilson, 2010, p. 67).

Origin and Rationale of the Click Frenzy Idea

The click frenzy idea did originate from a group of technocrats who aimed at making good their fortunes in the virtual markets. There was massive publicity of the idea within the public domain upon launch of the idea. The public media included the country major television networks plus the online newspapers. Some of the notable companies, which were involved, include Microsoft, Myer, Dell, Target and Priceline. There was perceived prepared in handling the popularity of the click frenzy idea one fully incepted. There was also positive receptions form the retailers. The retailers saw it as an opportunity in time to promote their sales. The rationale for the idea was to ensure real time trading among buyers and sellers without the need for physical movements and locations. This was to be economical in terms of location economics. The utilization of technology is a boast to the online sales and marketing business and relevant environments. The founder of the click frenzy initiative was Grant Arnott. The co-founder of the initiative was however frustrated with the system failure shortly upon launch. The essence of the idea was to have a 24 hour online marketing and sales platform. It was intended to cope with online traffic for sales to the prospective clients. The location of the intended company was to be Australia (Wilberforce, 2010, p. 78).

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Consumer Purchasing Decision in Regard to Click Frenzy Products

The consumer decision to purchase the click frenzy products depended on the massive coverage in the public domain. The essence of product publicity is to influence the consumer feelings and emotions to switch to a new product in the market. The products or services to buy were on the perception to have convenience and efficiency in the market of products in the virtual location without the need for physical movement due to geographical constraints (Jackson, 2010, p. 78).  

The retailers in Australia were passionate in genuine sales. Consumer awareness plus expectations were high in regard to online products. This influenced their purchase decision. There was sophistication and information in e-commerce. The social media was a tool of publicity and consumer information. There was a quick fix in consumer decision and adoption of the click frenzy product. The product offers of discounts, instant market branding and online consumer convenience was the biggest responsibilities (Wilson, 2010, p. 67).

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There were numerous stores for the same idea. The other consumers learnt about the products from the national sales event of the click frenzy, which was similar to the cyber Monday idea. The cyber Monday idea was very successful in the United States of America market. There were also voluminous visits to the click frenzy website by the very same clients.  There was a growing publicity of the click frenzy services and products in the daily newspapers, social media, website blogs, and in the main television stations (Wilberforce, 2010, p. 45).

There was also positive support from the government agencies. There were offers of the products in the social media especially in the twitter and Facebook. The desire for value in the local and international places made the consumers look for value elsewhere. Some of the services were documented in the published books. The social community including the twitter, face book and Google were responsible for the wide publicity of the click frenzy services and products (Winston, 2011, p. 45).

The final decision was arrived at from the desire to have value from the online services and products they purchase. The influence on the consumer purchase psychology and attitude did play a role in influencing consumer to buy click frenzy services. The consumers desire genuine sales and valuation of their money. This was the intended derivation from the click frenzy services. Quality service delivery was the basic motivation to buy the online service for use. Psychological pricing and marketing was also involved in the final decision by the consumers.

The Positioning of the Click Frenzy in the Market

The strategic position of the company and or initiative was to capture a global market. There was desire to attract local responsiveness for the idea. This is the rationale for wide publicity. It was positioned to attract both retailers and buyers. The consumers would have access to wide variety of products to choose from and the sellers would consequently promote their sales. The presence of the product in the market and the psychological consumer behavior tactics did play the strategic game for the click frenzy idea. The idea was intended to shake the entire online services and switch the clients to their benefit.

The other target market was the retail stores. The simple online premise was to aid lure the customers to the online platform. The company has not managed their positioning correctly as still there is switching of clients to alternative service providers (Winston, 2011, p. 56).

The target market for the company was the retailers and premise owners in the market. There are a wide range of products and services in the company websites. The variety f the services are intended to suit the varied consumer needs and demands. There are also notable points of difference and parity in the idea. The idea is unique in the market. There is also resemblance of the idea in the American market. The aggressive retailers were able to realize the convergence point of the idea with the cyber Monday idea in the United States of America.

Another similarity is the virtual market psychology and 24 hour working of the idea. This is similar with the cyber Monday idea. The parity in the idea is the target consumers for the same idea. There is need to provide customers with products in the doorsteps via the internet. This is a perfect application of technology. There is a clarion idea to improve service delivery for the clients.

Competitive Frames or Reference of Click Frenzy in the Market

There were prospective revenue gains in the market for the click frenzy company. The offer of affordable prices for the services and products did aid in the market penetration. The initiation of the services was marked with appealing price discounts for the click frenzy products. The worst drawback was the frequent traffic incidences in the website. This is discouraging to the clients. There is need to instant response to the client needs. The idea of client satisfaction in the business context is paramount (Jackson, 2010, p. 34).

The consumer expectation and information is inclined towards quality services from the company. The online business faces the huddle of convergence of consumer tastes and preferences for your services. The business presents a growing business opportunity for other prospective business people. There are no effective barriers to entry for the product. This is a threat as the new clients and suppliers of the same service are likely to join the market. The strength for the click frenzy company is that it is the first in the Australian market. The marketing of new products face the huddle of misconceptions and business lies. This is notable challenge that faces the company. The network failure was the worst scenario for the company.

Implications of the Competitive Frames on the Company Positioning

The company ought to embrace technological efficiency in its growth prospects. Technocrats need to either develop the website or outsource it for reliability. Subsequent failure of the system and notable traffic will force the clients to switch to the other prospective service providers. This will cut short the market for the company (Wilberforce, 2010, p. 46).

Click Frenzy‘s Sources of Brand Equity

Brand equity refers to the value of a good business name responsible for possible business growth. It is to increase finances and market presence for a certain product due to brand equity. The click frenzy company engages in constant contact with the customers.  Effective communication channels and relevant market education are also responsible. Value creation and return on investment are the core goals of the click frenzy sales and marketing initiative. Product appreciation buy the clients is another factor in this scenario. It is difficult to quantify brand equity of a given company. There is an agreement among all experts that is relative measure of the brand equity.  Successive connection with customers is the main source of brand equity for the click frenzy company. Frequent adverts will increase product presence in the market. The adverts will create product awareness in the market. The consumer product loyalty will build brand in the competitive market environment. Advertisement is a source of brand equity as it provides the right information to the customers to make purchase decisions. Effective public relations are another source of brand loyalty for the click frenzy online sales initiative. The other social is the use of the social media. There are a multiple number of customers in the social media especially Facebook. This is a concrete source for brand equity (Porters, 2010, p. 46).

Assessment of Brand

Brand awareness for the click frenzy services is relatively high. This is on the basis of the service sales and high incidence of client seeking for the company services. The brand is very strong as it had is pushing clients to adopt the online services. The brand strength is determined by the probability of other business or entrepreneurs joining the sales business. The favorability of the brand is relatively high as the clients all over the country have changed perception negative perception to positive perception. The unique nature of the click frenzy product introduces effective barriers to entry into the online sales market. The brand association to relevant is similar product in the cyber Monday business. Brand uniqueness is determinate for market penetration and enhancement market dominance (Porters, 2010, p. 78). The brand uniqueness is crucial to attract new clients to the services of the company. Quality is directly linked with the unique nature of the click frenzy products. The services are very appealing to the client fraternity. This is evident in the growing number of customers joining the service of the company caucus.

Opinion on Click Frenzy Management of the Customers and Visitors

Literally speaking the click frenzy did a good job in the manner in which it did handle the clients. Clients were managed through   social media and public stations like the online newspaper. He visitors were introduced on the online website and informed on how to access the services online. The website was unique and easy to access. The response from most of the customers was very positive and encouraging. Customers were supposed to give views as to the nature of the services they were being offered by the click frenzy.

Customer management is core in the growth of a business especially in the online sales business. Visitors to the new business like to know the efficiency of the online sales business. It is my fair opinion to acknowledge that customers play a crucial role in this kind of business. The efficiency of client or customer management is relatively high. The only reservation is the earlier failure of the system, there was quick move to manage the failure. This did assist to enable the customers to access the click frenzy services and products.

The Impact of Social Media in the Reputation of Click Frenzy

There is wide usage of the social media in the sales and marketing business. Poor social media interaction will negatively affect the performance of the business. The main social media in this case is the use of Facebook and twitter. The social media is a persuasive business tool. The negative impact is the spread of misgivings of the click frenzy services. The one notable instance is the network failure. The social media was an opportunity to enhance market dominance. Product democratization is the essence of the social media (Jefferson, 2010, p. 67).

Social media is an effective communication strategy for the click frenzy business. The social boxes and places have turned to be business opportunities for the sales business. The social media did promote the reputation of the click frenzy business. The positive reputation   of the social media did improve the valuation of the company. The reputation did spread to increase the revenues of the click frenzy company. Before the sales period, the social media positively covered the business idea. This was to enhance market dominance. The intent of sales coverage was to prepare the customers to accept quickly the new service in the market. After the sales period, there is relatively low coverage of the click frenzy company. There was poor coverage in terms of network failure on the part of the click frenzy company. The positive impact did assist in the market penetration o the company. The presence of the market was accessible   for the entire click frenzy reputation. Advertisement is a source of brand equity as it provides the right information to the customers to make purchase decisions. Effective public relations are another source of brand loyalty for the click frenzy online sales initiative. The other social is the use of the social media. There are a multiple number of customers in the social media especially Facebook. This is a concrete source for brand equity.

Retailers Preparation to the Click Frenzy Business

The retailers need to prepare their technological application for the online sales business. The click frenzy business requires online and virtual locations to conduct their businesses. There is need   to have also physical businesses. The physical business premises aid in the reception of the customer services. The retailers need to carry a preliminary study of the market to assess the market performance.

The other target market was the retail stores. The simple online premise was to aid lure the customers to the online platform. The company has not managed their positioning correctly as still there is switching of clients to alternative service providers.

The target market for the company was the retailers and premise owners in the market. There are a wide range of products and services in the company websites. The variety f the services are intended to suit the varied consumer needs and demands. There are also notable points of difference and parity in the idea. The idea is unique in the market. There is also resemblance of the idea in the American market. The aggressive retailers were able to realize the convergence point of the idea with the cyber Monday idea in the United States of America (Winston, 2010, p. 67).

Another similarity is the virtual market psychology and 24 hour working of the idea. This is similar with the cyber Monday idea. The parity in the idea is the target consumers for the same idea. There is need to provide customers with products in the doorsteps via the internet. This is a perfect application of technology. There is a clarion idea to improve service delivery for the clients.

Building a Successful Online Brand in the Market

The social media was an opportunity to enhance market dominance. Product democratization is the essence of the social media.  Social media is an effective communication strategy for the click frenzy business. The social boxes and places have turned to be business opportunities for the sales business. The social media did promote the reputation of the click frenzy business. The other brands, which have been born online, include Google and Facebook.  Google is an effective search engine in the online business. The Google will assist to attract ideas from a broad spectrum of customers. An online business can be very successful through effective branding and subsequent improvement of the existing brands. Brand equity refers to the value of a good business name responsible for possible business growth. It is to increase finances and market presence for a certain product due to brand equity. The click frenzy company engages in constant contact with the customers.  Effective communication channels and relevant market education are also responsible. Value creation and return on investment are the core goals of the click frenzy sales and marketing initiative. Product appreciation buy the clients is another factor in this scenario. It is difficult to quantify brand equity of a given company (Porters, 2010, p. 98).

Successful business brands can be built with effective management of network and internet traffic. Traffic management will aid in the increase of access of the business website. The online business can succeed as the business is able to cut across board. The possible business opportunity in the online context is through effective customer management. The growth a business depends on the value addition and tailor make of services and products to suit the needs and demands of the clients. Value creation is core in the development of the business brands in the internet.

Future Branding Challenges and Opportunities for the Click Frenzy Business

The online businesses do face many challenges for the business. The first challenge is the network failure and machine breakdown. Another challenge is the possibility of the new entrants into the business to utilize the idea for their own good. This will reduce the click business market share and subsequent failure.

The common opportunity for the business is entry in the creation of new value and product access platforms. Here is also opportunity in the establishment of virtual warehouse for the customers and the storage of product for the suppliers. 

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