For a number of decades, it has emerged that there is a close relationship between the consumption of good and services, and the culture of consumer. In this regard, consumption has changed with time with choice of goods or services being prescribed to people in numerous aspects of the life (Smiles, 1). It is therefore easy to see that availability of different goods for human consumption has influenced the manner in which people associate with one another as well as defining them with respect to other people in the society. This has been the emphasis of commercialization of activities such as leisure due to its tie to the nature of consumer culture developed over time (Cook, 220).
Consumer culture and leisure
There rise in consumer culture in one of the critical factors that led to the emergence of both good and services tailor made to the demand of the populations. However, a number of factors prevailed and consequently facilitated the rise of consumer culture in a number of areas including leisure. Through this culture, the mode of consumption of good or services was depicted to be having an economic and cultural value. Consumers were therefore pulled by their consumption culture into a way of life characterized by commercialization of many activities for profit.
With the many employees being employed on factories, it was clear that, a substantial amount of money was available for use as this formed the disposable income available to the workers. It is therefore through the availability of funds that prompted household to purchase both goods and services some of which were meant to address their recreational needs as this provided other social benefits (Cook, 220). This is true of today's society where those who have money spend and engage in leisure activities that may not be available to those who no money.
It is true that activities such as fun fare and carnival have been taken over by business oriented minds whose motive are to make profit. This was the case with the French fares and carnivals where the people who came to these venues engaged in purchase of goods and services. Such event was called for as a way of providing people with time and opportunities for recreation (Smiles, 6). In such instances, consumers spend money in amusement parks as they sought ways of using their recreation time. This scenario is replicated today as more people spend money in places like beaches as they go for their leisure by making purchases from those who may be selling goods or services at the beaches.
It is argued that good have a symbolic value and meaning that build that makes it to be associated with a certain group of Individuals. It is no wonder that leisure activities were offered to people depending on the race, gender and even race. It can be seen that, the culture of a certain group of people tend to influence their leisure (Cook, 220). The same can be seen today as people of different age groups involve themselves in leisure activities that reflect their consumption culture. This is evidenced by a number of cafes or restaurants that may cater for a particular customer with respect to their consumption culture.
With the growth of industrialization, there was the introduction of goods that were cheap and some being luxuries. Coupled with the increasing wages of employees, may spend their money purchasing these goods due to the wave of increased consumption of luxury goods (Smiles, 6). This phenomenon has been replicated with more people making purchases due to their increased earnings and producers are aware of this opportunity. It is no wonder that many manufacturers today make goods that have style and design that can satisfy the desire of consumers who are in dire need of luxurious goods. Many goods are under production with the people's consumption culture being stratified due to their economic or social status.
The rise of stores is said to have accelerated the purchase of goods form stores as well as creating a unique consumption culture (Cook, 224). The stores offered new and unique possibilities that never existed before as customers could hold and observe goods at close range. This is likely to influence the purchase ability as many people tend to be convinced once they hold and see. To understand the influence of this on the consumer culture, many of the stores like Best Buy are flourishing since the consumers find it more pleasurable to buy goods at such stores where they have the freedom to hold and inspect the goods.
The establishment of automation in industries as well as the creation of job calendars meant that workers had some time for themselves for leisure (Cook, 221). It was also through the production of cheap goods in factories that saw workers acting both as producers and consumers of various goods. The extra time meant for leisure was therefore spent in areas such as dance halls and amusement parks where people engaged in activities that reflected the need of consumers. It is logical for consumers to have different taste due to their difference and thus having a wide array of leisure activities ensures that their needs are catered for. This is true with the introduction of new technology that enables user to subscribe to different TV programs of their choicer as they spend their leisure time.
With changes in the consumer's culture due to factors like industrialization as well as increased wages, good and services have been developed in accordance to the consumer's culture. As a result, there has been increased commercialization of activities like leisure as well as tourism where people are accorded with the experience of sigh. This has also led to the use of other media like Television to further reach the consumers whose culture vary and thus subsequently turned leisure into commercial activities.