For many companies and organizations advertising is a way to market their products. These organizations always have the sole purpose of making sure that their products are sold and that they make a profit out of them. Most of them invest a lot of money and resources into advertising as it is a vital component of marketing their products. Advertisements pursue the ultimate goal of changing one’s life. They may influence one in a positive or negative way, or even harm the whole society (Wesolowsky, 2003). Various creative people in the marketing field, and also those in the advertising agencies, always generate new ideas to deliver their desired messages to the whole public, and children in particular. Children have always formed the substantial chunks and the main target group for these advertisers. Most advertisements are always aimed at these children and are an absolute proof of this fact. Today, most advertising plays a significant role in the whole society as it always tends to make sure it influences young minds in embracing the changes that the world brings forth.
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In the modern world, children are so unique that they embrace new technology at an extremely fast rate. They are, therefore, prone to influences of advertisements. It goes down in history that in 1997, more than 34 million children in the US, under the age of 12, spent more than 12 hours a day watching mainly TV adverts. Most of them would call on their parents to buy them the products being advertised. The advertizing agencies and companies, in their turn, spent a record $500 billion on these adverts (Junior, 2012). Marketers always choose children as a main target in their advertising since they know they can easily and quickly lure them into buying their products. In 2000, the evident Census reported over 110 million of the households in America to be affected by advertisements. This means that advertisers spent an average of $3,190 on each household per year (Horovitz, 1997).
The television system has also developed technically as well as gained in popularity. Many advertisers take advantage of it, and it significantly influences children. This is due to technological upgrades. Media companies have fought hard to get media room. This has enabled them to have room to convey whatever amount they feel like without interference. It has also made it possible to inform people of whatever is happening around the world. They have also contracted with mobile phone service providers to distribute their content via television-enabled mobile phones. Individuals with such gadgets can view media content anywhere they are and at whatever time they use TV (Wesolowsky, 2003). However, too much space causes harm since too much of something is poisonous. Media release has led to abuse in that some of the content broadcasted on TV is offensive, sexually explicit or inciting in some way. It was hard to get access to television sets in ancient times. Currently, airing of malicious content on TV pollutes young people’s mindset thus making their thinking muddled.
Young people like to stay at home and play computer games or upload pictures on social websites such as Face book, MySpace, etc. while in the past young people used to socialize and play outdoor games. For most teenagers movies, television, music and the Internet have become indispensable as compared with other activities. Most of them prefer playing computer games, chatting on the Internet and watching television rather than reading books, doing assignments and studying for exams. They find watching TV easier and consuming less energy than reading, unlike the teenagers in the past, who received education as an investment. Although computer games teach a lot of tricks and techniques how to cope with some life situations, they are also harmful to our health. They make one stare long hours at a computer screen weakening their eyesight. Teens can also visit some sites for shopping online almost the same way as they would go shopping in the reality of everyday life. The Internet has given youths a chance for meeting and socializing with individuals coming from different backgrounds. However, it is said that cyber bullying exists. This is mainly because of young people’s sexuality, physical attractiveness and sociability. It has become common in advertising that many villains take advantage of the victims’ integrity. As a result, many young people venture into what the Internet offers in order to see if it satisfies their desires.
Mobile phone technology has created many opportunities for healthcare and economic development. This mainly concerns attracting a wider audience for advertisers. Many companies and organizations embrace this technology and take full advantage of what it offers. Children cannot do without mobile phones. They use them for communication and, in the event, find many applications and games that may have an impact on their lives. Counseling services can also be conducted via text messaging and also mobile phone calls. In addition to this, there are also behavior change communication, clinical care, disease surveillance, and treatment support.
Market information services provided through mobile phones include farmer information services, market pricing information and transportation coordination. These services are cheap and widely available via mobile phones, all you have to do is to dial the number. It makes our life cheaper and easier as compared to the early days, when one had to visit a medical center or an enterprise to get this information. For instance, the Maternal Health Task Force has three interactive user-friendly maps that outline maternal health knowledge hubs. It also provides a platform that presents an opportunity for pregnant women in dire need of their family and friends by texting an emergency alert. This service has done away with communication barriers in the past decade that could lead to maternal death of a lonesome mother-to-be due to her not being able to reach out for help while in labor.
Society has moved from the traditional forms of entertainment such as storytelling to the new applications for smart phones that offer various forms of entertainment. People do socialize through their mobile phones surfing the sites such as Face book, Tagged, Two, and many others. Blogs also help those who deem writing and researching as their hobbies as they can share their ideas and thoughts through the Internet using their mobile phones. They can also spend their free time listening to music or watching videos via the Internet. This form of technology has diversified the ways of socializing, hence making the world a small village.
Advertising has its own flaws and can be harmful for young children. It goes without saying that communication is essential in our daily life, and cell phones, invented in the 1980s, provide an easy platform for conveyance of information. Yet, the rate at which this industry has grown is so alarming that the number of subscribers all over the world is estimated at more than one billion (Kilbourne, 2010). The benefits realized from the use of cell phones may make one overrule the dangers it holds. The cell phones and the antennas carrying their signals emit electromagnetic radiation, which may be hard to detect by a common man. The cell phone industry and the world governing bodies are aware of these dangers, the final outcome of which includes brain tumors, genetic damage, sleep disorders, headaches and brain dysfunction, yet they fail to admit the fact that cell phones are dangerous to human health.
Research clearly illustrates the extent to which the radiations from the cell phones cause more harm than good to the society. Children may be the most affected as their cells are still developing. The thorniest issue is that the findings of these researchers never get a chance to be published. One good example of this can be the case of Dr. Phillips Jerry, who came up with his research for the Motorola Company. These phones also reach the world market without safety testing, which would be an extra cost to the company (Kilbourne, 2010). On the other hand, some of these studies may not be counted, as technology keeps on changing and most phones that are in the market now are analogues. Prevention is better than cure. The use of ear phones, reduction of the frequency of making calls and use of other methods of communication are some of the safety measures that are worth adapting. Children in particular should avoid using phones. I believe our health is more important, and therefore, using other safer means of communication is the way to go.
Advertisements may have benefits to the respective companies and agencies, but end up affecting the society and children in particular. It is necessary that the gadgets that these adverts are portrayed through are analyzed, and the eventual impacts of the adverts be assessed. Some advertisements may have a positive impact, but others are out to interfere with the norms in the society.
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