Organizing political campaigns has always been a daunting political task. The success of such campaigns directly depends on numerous political, social, economic, and cultural factors. When it comes to governors’ races, partisanship and the overall political orientation of the target state play a crucial role in each candidate’s progress. At the same time, the candidate must consider the political experience of the earlier candidates and the factors, which shaped public perceptions of the candidates during the previous campaigns. Sharing and using gossips in every their aspects can hardly benefit any candidate, although it is essential that the candidate is able to break the wall of information falling on voters every day. In the state of Texas, a republican candidate and a former ranger has all chances to become a governor, given the legacy of republican support in the entire state and historical success of most, if not all, republican candidates who had ever fought for the position of the state Governor.
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One of the basic aspects of the proposed political campaign is to determine what regions will vote for the Republican candidate and which regions of the Texas state are likely to become a problem. Based on the distribution of votes in the 2010 Texas Governor elections, a Republican candidate will definitely have success in the prevailing majority of counties. Particularly in the northern and western parts of the state, the Republican candidate will have no difficulty attracting voters and winning the elections (Stiles, 2010). Greater political caution should be taken in the Texas counties along the border and Travis County (Stiles, 2010). Based on the results of the previous elections, counties along the border present the biggest political problems to Republican candidates. This, however, does not mean that the Republican candidate to become a State Governor should take the situation for granted. This historical distribution of votes suggests that additional effort is needed to persuade the voters living along the border to choose the Republican candidate. At the same time, even in the case of failure, the Republican candidate will most certainly get the most of the historically pro-Republican votes in Texas.
The main reason why the Republican candidate is, most likely, to have considerable problems in South Texas is because most residents living in south counties are Hispanics. The sad experience of the 2010 Governor elections have shown that courting Hispanics in the South is a complicated matter. Then Republican candidate Rick Perry was sending law enforcement grants to sheriffs in South Texas to gain their political support, bearing in mind they played a crucial role in South Texas politics (Hylton, 2010). This time, the Republican candidate will have to devise more sophisticated and less obvious measures to ensure that Hispanics become more supportive of his republican ideals. Most likely, the candidate will have to delve into the most serious issues affecting counties along the border and propose measures to address these problems more consistently.
The voting map of the 2010 Governor elections suggests that the Republican candidate will get most votes from the northern and western counties (Stiles, 2010). Dallam, Hansford, Lipscomb, Hartley, Sherman, Moore, Hutchinson, Roberts, Hemphill – all these northern counties showed the highest support of the Republican candidate and gave more than 70% for Perry (Stiles, 2010). The center of the Texas state was also supportive of the Republican ideals, and it is possible to assume that the voters living in these territories will not betray their political ideals (Stiles, 2010). Meanwhile, much more attention needs to be paid to the Reeves and Travis counties, which showed the lowest support of Perry, the Republican, during the past elections (Stiles, 2010). These counties, however, did not fully support the Democratic candidate (Stiles, 2010). Consequently, the Republican candidate to become a new State Governor may still try to draw more supporters in Travis County.
Despite such a welcoming political picture, there is no reason why the Republican candidate should not use all his efforts and resources to win the majority of the votes. On the one hand, the earlier political experiences in Texas suggest that, even the winning candidate may have his political position being extremely fragile. Now in 2012, the results of the most political polls suggest that Rick Perry, the Republican, is not as popular among the Texans as he seems to be (Smith & Ramsey, 2010). He is popular among anti-tax folks and big business bosses (Smith & Ramsey, 2010). However, he earned only 39 percent to win re-election in 2006 and, as of today, has failed to cross the 50-percent barrier in voter preferences (Smith & Ramsey, 2010). One of the greatest problems confronting the Republican candidate is choosing between the two pro-Republican positions: being a social conservative means seeing Latinos as a real threat and being in support of numerous anti-immigration policies, including voter identification (Warbelow, 2012). By contrast, being an economic conservative means viewing Hispanics as allies and essential partners, thus, supporting and promoting pragmatic immigration policies and measures (Warbelow, 2012). To win the courtship of the South Texas Hispanics, the Republican candidate will have to consider shifting towards an economic conservative position, which offers a more balanced view of the political situation in Texas. This shift in the conservative position will further predetermine the issues the Republican candidate chooses to highlight in different counties.
The 2010 campaign for the Republican candidate Rick Perry included a variety of issues, from the economic and fiscal to the social and cultural ones. Yet, one of the biggest mistakes made by the then candidate was in the lack of sensitivity towards the biggest issues affecting different counties. Therefore, the issues for the proposed campaign will vary by region or, if possible, by county. For instance, in the predominantly Hispanic counties located along the border, issues of immigration and social/financial support should become central to the political scene. At the same time, in better off states, issues of education and gay marriages may come on the surface. Still, it is better to find issues that touch most residents all over the Texas state. As a Governor, the Republican ranger will have to find a tiny balance between what the majority and the minority wants. Thus, it is certainly better to focus on the issues, which touch everyone in Texas, including job creation, education, and immigration. Simultaneously, being knowledgeable about the issues that concern the residents of different counties could add points to any political candidate.
Traditionally, Republican supporters come from big business, given that the Republican Party has historically supported business owners, the gold standard of positive growth and wellbeing in America. The Republican Party is also based on the support of the working people, African Americans, white Protestants, and farmers. All these groups are likely to support the Republican candidate during the coming elections. Simultaneously, the candidate should not expect that Hispanic groups will support his position. In case the candidate fails to switch to the economic conservative position, he will also lose the votes of the LGBT community: in 2010, the social conservative candidate Rick Perry said: “we’re creating more jobs than any other state in the nation… would you rather live in a state like this, or in a state where a man can marry a man?” (Taffet, 2010). Gay marriages remain one of the most contentious issues in Texas, and the Republican candidate can secure more votes if he considers the pros and cons of giving the LGBT community the right to legitimize their relationships.
Gossips about domestic abuse are only gossips, until proved in court. Falling down to gossiping is the last thing a confident Republican candidate can do in his election campaign. Major scandals do have the potential to impact the political race (Hylton, 2010). However, much more important is gaining political support with more solid and politically valid approaches. Most likely, the domestic abuse gossips will quickly reach Texas voters. In this situation, the major task is to break through the wall of information that bombards Texas residents on an everyday basis and deliver what is the most meaningful both to the candidate and his voters. In a state as pro-Republican as Texas, the Republican candidate has all chances to win the gubernatorial race. Nevertheless, it does not mean the candidate will not have to fight. Today, the gubernatorial candidate from the Republican party must learn the mistakes and failures confronting the candidates during the past election race and make sure the support he gains from voters is much more persuasive.
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