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Free «Tourism Profile» Essay Sample


California, a state in America, has economic, social and political factors, which contribute to tourism attraction. The state has many towns with better hotels and entertainment club, which enable tourists to enjoy their stay. Individuals visiting the state enjoy a favorable climate. They cope with both summer and winter. Occupant’s culture favors tourist because each person is respected and welcome. The state has tight security and enough tourism infrastructures. Tourism industry grows from yearly because of the improvement made by State Department of Tourism.

The Role and Significance of Major Cities

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Major cities in California play an important role in tourism attraction. Across the world, many people have enjoyed staying and travelling around California. Los Angeles city, ranked number one, has a population of 3,792,621 people. The city is located in Los AngelesCounty. It is the world center for business, international trade and media. Ranked second after New York in terms of size, the city is able to accommodate over five million people. It produces entertainment products, such as recorded music, video disc and televisions. The city has a proper geographical position, which enables many tourists to like the environment. The city has enough communication and transport systems, which favor movement from one region to another. Police officers patrol the city to ensure security. Many people visit the city to purchased products.[1] Tourists also stay and visit the city because of access to recorded music and television entertainment. Generally, Los Angeles has played an important role in attraction of tourists in California.

San Diego ranked number two in California borders Mexico. The city is regarded as the finest city of America. It has miles of beaches and enough security due to a large number of military facilities and officers. The first European settled in San Diego and people regard it as the birthplace of California. Military, defense, tourism, international trade manufacturing and research compose the economy of the city. It hosts a number of higher leaning institution including University of San Diego, University of California, and San Diego Institute of Higher learning. The city provides learning institution, transport and communication facilities, which enable tourist to enjoy their stay. Military personnel in the city provide security and protection, which ensures peace and enough security. Peace in the city and low crime rate encourage tourist to visit the city. The city has favorable hotels, where people spend their nights. Tourists have liked touring in San Diego, due to availability of transport, residential houses and big hotels and availability of many beaches.[2]

The third ranked city San Jose is located in Santa ClaraCounty with a population of about 1 million people. Establishment of the city took place on November 29, 1777. After the establishment, the city became the first one in Spanish Colony that later became Alta California. In 1850, California gained statehood and San Jose served as the first state capital. The city practiced agriculture for long time until after the Second World War, when it grew because of high demand of housing from returning soldiers after the Second World War. It is nicknamed as the Capital of Silicon Valley due to the location in booming technology industry. The city leads in the provision of technological facilities. The city has enough security officers, who ensure security for tourists. The increasing demand and change in technology has made many people across the world visit the city. They visit the city as tourists and purchase new technological facilities like computers, radios, television and mobile phone accessories among others.

Other cities in California include San Francisco, Santa Rosa, Oceanside and Santa Clarita among others. All those cities have enough security officers, who ensure security for tourist visiting the state of California. They have sufficient communication and transport system, which enables people to communicate and travel from one point to another. The transport system ensures smooth business running in the region. Each city in California is well equipped with tourism infrastructures, which attract many people from different regions of the world. In general, CaliforniaState has well developed cities, which provide favorable environment for tourism attracting many visitors.[3]

Economic and Social Implications of Tourism

California has a static economy, which enables growth of tourism. Social relationships and interaction within the state also promotes tourism. In 2010, the State had a gross production of about $1.9 trillion, which emerged as the largest in America. California has a large economy than other countries in the world. The largest sectors in California include trade, utilities, transport, professional and business, education and health, government and lastly, hospitality and leisure. The leading sectors in teams of output include transport, financial services, utilities, education and health services, manufacturing and finally, government. As of September 2012, California has the highest unemployment rate of 10.2 %. The state’s economy depends on international related commerce and trade. In 2008, export rate rose from $ 134 to $ 144. The top export in California includes computers and other electronic products like televisions, radios and music facilities among others (Maria, 2010).

Agricultural sector contributes about the third of the economy. Farming products sales have been increasing from decade to decade. In 1974, the sale had a total of $7.5 billion and rose to about $31 in 2004.  In 2008, the state generated $35.2 billion from 81,500 farms. In 2007, California had a $ 38,956 per capita GDP with a rank of number eleven in the nation. In 2010, the number of millionaires rose to 663,000 in the state.[4]

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In 2011, spending in the state increased to $ 127 from $56 in 1998. California has about 12 % of the total population of United States and one third of recipients of the welfare. It has the largest spending per capita, spending $6.67 billion of the welfare. At the beginning of 2011, it had a debt of about $265 billion. It has a 9.3 % variable income tax rate. It collects about $40 billion each year. It has a sales tax of about 8.25 %, which totals to about 10.75 % with involvement of local tax sales.[5] Property taxes increase with a rate of 2% each year. It uses energy at a high rate than other state in America due to a large population. It imports more electricity facilities than any other state due to high electricity demand. Other than electric power, California uses coal and natural gas.

Other sources of income in California include transport, water, communication and trade industries. It has an adequate supply of fresh water. People also depend on rain water for agriculture. They use irrigation during hot seasons. Transport system in the region includes airports, roads and water transport. People travel from one region to another using roads by vehicles, motor bikes and bicycles. They also travel by air through aircraft. Other people travel by water using water vessels and ships. All those transport systems pay taxes and create employment for citizens. The economy enables all the operations in the state to run smoothly. The state manages and pays employees in time because of outstanding economic revenues. The economy has helped in growth of the tourism industry because the government allocates some funds collected from government taxes to the tourism industry.[6]

Cultural Factors

California occupants practice Western culture, which has modern roots of the culture of America and with an influence of Hispanic. California’s culture has been influenced by the large group of immigrants, mostly the people from Latin America. California has a number of cultural practices, which promote tourism and make many people visit the region. In 2008, California experienced a dry and sunny season throughout the year, which allowed people to move from dry lands to oceans. In this time, a lot of cultural practices emerged. Music groups started entertaining people in the beaches. For example, The Beach Boys sung and entertained people in the beaches. The mode of dressing depends on the climate and not the culture. Historically, people used to wear cloths depending on their culture. People have different dress of different colors to wear in each occasion. For example, most of the families wear black during the funeral ceremony and white during the wedding ceremony.  People in the state intermarry. People can intermarry from other countries or ethnic groups.[7] The culture requires that parents should take care of sibling until they live independent lives. Each parent provides for security and material care for children until they end up their education studies and secure a job. The culture encourages tourist to tour in the state because each person is respected regardless of dignity, race or ethnicity.

Climate and Topography

The climate in California varies from subarctic to Mediterranean. Most of the part has a Mediterranean climate with dry summers and rainy cool winter. The state experiences summer fogs, which occur as a result of cool currents, while further inland experiences hotter summer and cold winter. Northern parts of the state experience higher rain fall than the southern parts. The mountain range in California influences the climate because the parts with high rains face the mountains from west. Most of the parts in Central Valley have Mediterranean climate, while northern parts have temperate climate. The high mountains in the state include Sierra Nevada and have alpine climate. They have snow winter and mild summers. The eastern part of the mountains produces rain shadow, which leads to the creation of deserts. Death Valley, in California is the hottest valley in North America. In 1937, California had the lowest temperature of 45 degrees Celsius.[8]

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According to Torres and Momsen (2010), California lays on the west of Pacific Ocean and east of Nevada and Arizona south of Baja a Mexican state. Compared as a county, California is the 59th largest in the world.[9] In the middle of the state, the Central Valley lies bordering coastal mountain in the west and in the east Sierra Nevada, in North Cascade Range and Tehachapi Mountains in the south. Sacramento-San Joaquin Delta divides the state into two parts and supplies water to the state. Owen Valley and Mono Lake lie to the east of Sierra Nevada. Another sea called Salton Sea, a salt lake, lies in the south of Sierra Nevada. Other geographical features of the state includes California White Mountain, Bad water Basin, Colorado River, Mount Whitney, Yosemite Valley and Lake Tahoe among others. The geographical features make the areas good in farming. The features also serve as tourism attractors.


In July 1, 2011, United States Census Bureau gave out an estimate of about 37,691,912 people in California, which marked an increase of 1.2 % from 2010 census. From 2000 to 2009, the population increases with 3,090,016 million people. During this period, immigrants contributed to 1,816,633 people. In the Western Hemisphere, California leads in population. Los Angeles Country is the most populated country in the United States of America. California has the eight of the fifty most populated cities in America, which include San Diego, San Jose, San Francisco, Fresno, Sacramento, Oakland and Long Beach.[10]

According to Schott (2010), California had 74 % White  and 40 % non Hispanic White, 14 % Asian, 6.6 % Black or African American, 2 % Native American, 5 % Multiracial, 0.4 % Native Hawaiian and 38 % Hispanic or Latino population.[11] The general population of California in 2009 comprised 31 % Mexican, 10 % German, 8 % Irish, 7 % English and 4 % Italian. 2011 estimate shows that California had the largest number of minority population in United State of America. In 2005, about 58 % of people from the age of five spoke in English as their first language and 28 % in Spanish. Other spoke in Filipino, Chinese, Vietnamese and Korean as their first language. Most of the people in the state can understand English and this make it easy for understanding. Many people across the world can understand and speak in English, and this makes more people trade in California, hence, tourism grows.

Major Tourist’s Attractions

A number of things in California attracts tourist and encourages many people to visit the area. Wildlife attracts people to visit the area. There is a number of National Parks, which have different animals. Many people tour in order to have a look of animals.  Some of the animals include Lions, Elephants, cheater and Wild Beast. California has beaches, which are enjoyed by tourists. Natural features in California like mountains, rivers and lakes attract a large number of tourists. California has many tourist attractors, and this has busted tourism industry. Yearly, the state host many tourists.[12]

Markets and Competitive Advantages and Disadvantages

California business people compete with each other in order to penetrate in the market. The availability of resources has led to emergency of many people investing new business in California.[13] They compete in the selling of products to customer’s different parts. The competition makes the producers manufacture goods in large volume, hence, the availability of products to consumers throughout the year. The competition also leads to increase of prices and manufacture of counterfeit products.

Existing Tourist Infrastructure

The existing tourist infrastructures in the state include transport infrastructure, which enable tourist to travel from one region to another. Others include communication systems for communication, water supply, sewers and electrical grids.[14]

 The Role of The State Department of Tourism or National Tourism Organization

The State Department of Tourism plays a significant role in the growth of the tourism industry. It funds for the establishment of infrastructure and provides security for the tourist. The organization also takes care of tourist attractors like the wildlife and makes sure that tourist infrastructure and attractors remain in good order.[15] The organization also provides employment opportunity to the citizens.


California occupants work together with governmental and non-governmental organizations in promotion of tourisms. Cultural, physical and environmental factors promote the growth of tourism in the area. An adequate security provides a safe environment for the tourists.


The government should ensure that tourist attractors and infrastructures are not interfered with. Wild animals should be protected adequately to avoid killing by hunters. Tourist should visit California because it has many tourist infrastructure and attractors.


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