The American embassy in Tripoli has been closed and unilateral sanctions have been imposed against the government of Libya. All the government assets that totals to billions have also been frozen as a way of expressing the aggressiveness of Obama Administration against the actions of Muammar el-Qaddafi. This was due to Muammar el-Qaddafi inhuman actions against the citizens of Libya. The security forces in Libya were ordered to open fire on the innocent protestors against the ills of the government. It became apparent that the president of Libya had lost all his confidence on the citizens of the country. The actions taken by Muammar el-Qaddafi were potentially harmful as to plunge the country in a situation of civil and therefore attracting a global condemnation.
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In the recent past, Obama administration has advocated for culminating the violence. Since 2008, the diplomatic relations of the US and Libya had resumed, prior to which the Libyan government was perceived to be an outlaw state. According to the reports of Administration officials, separating Qaddafi from the people is a global and also an American strategy.
According to this media report, the opinions of the public can be changed because the coverage of the news by the media has the potentials of influencing the opinions of the public and more so with regard to the political issues. The whole world is likely to develop a negative picture of Muammar el-Qaddafi and the Libyan country in general and there is a great likelihood that several other countries will cut their ties with Libya.
This is clearly evident in the situation that the leaders in the European countries have also been aggressive towards Libya. The President of the republic of France has urged that Muammar el-Qaddafi should step down although Obama has not reached this decision. Libya has also been isolated by the other countries that are allied to the United States in a diplomatic sense. According to the idea of an official in the United Nations, the international community has a role to play in intervention so as to see that the bloodshed taking place in Libya has come to an end. Britain as well as France on the other hand have advocated for international organization to approve sanctions as well as embargo in as far as arms are concerned. The evacuation of the refugees is under the mercy of NATO which has pledged to offer support.
This issue can further be explained with the help of media theories. One important media theory of consideration is the "effects theory" which explains what the consequences of media are to the public. According to this theory, people are rendered powerless with regard to resisting the message that is carried by the media report. In this situation of Libya, other countries have been 'drugged', 'addicted' or 'hypnotized' to join hands with the Obama administration to take actions against Muammar el-Qaddafi. The consequences of the effects theory are to offer protection to the people of Libya.
The other theory of important consideration in this scenario is the "Reception theory" that expresses the reaction of the audience to media reports. It explains that media is active rather than passive and the audiences are aroused to react to the issues that have been raised. Consequently, the media report on the issue of Libya has aroused the response of the audience and it is in this respect that the international community has woken up for action against Muammar el-Qaddafi so as to help the desperate situation facing the people of Libya.
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