Free «Fletcher Parkway Plaza» Essay Sample

A shopping mall can be described as a complex of buildings or shops with interconnecting walkways that serve shoppers and enable them to walk easily from one mall unit to another. Inclusive in most modern shopping malls or what is generally referred to as a strip mall, is a modern parking area. Though California may boast of numerous and the biggest shopping malls in the world, one cannot miss to visit the Westfield Parkway Plaza shopping mall.

Westfield Parkway Plaza shopping mall is served by several roads such as Kumeyaay Highway, N Marshall and N Mollison avenues. If one was to travel by car, Westfield is off the Interstate 8 freeway. From the East, one turns to the West, get 67 North on the 8 freeway, exits through Mongolia Avenue, searches for Broadway and finds the mall on its left side. From the West, there is Johnson Avenue and once at the off-ramp signal one turns to the left. If one proceeds under the freeway, the mall is on the right.

Among the various stores that serve this mall are some departmental stores and stand alone stores. Large departmental stores serve to stabilise the financial stand of Irvine’s Orchard Hills Village Centre. They are located as far from each other as possible so as to allow traffic flow from one anchor store to another. It boasts of one hundred and thirty three stores categorised under A to Z. There are eight stores under A, nine under B, fourteen under C, four under D, two under E, ten under F, five under G, five under H, two under I, five under J, one under K, seven under L, five under M, four under N, one under O, eight under P, seven under R, fifteen under S, eight under T, five under V, five under W, one under Y and two under Z.

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Shopping hours at the mall generally range from 10.00am to 9.00pm from Monday to Saturday while the mall also functions from 11.00am to 7.00pm on Sundays. Specifically, Sears is open from 10.00am to 9.00pm from Monday to Saturday, and from 11.00am to 7.00pm on Sundays. Macy’s is open in the same hours as Sear’s, while J.C Penney is open from 10.00am to 9.00pm from Monday to Thursday, from 10.00am to 10.00pm on Fridays, from 9.00am to 10.00pm on Saturdays and from 10.00am to 8.00pm on Sundays. Walmart is open all through the week from 7.00am to 8.00pm.

Among other resources offered at this mall there are shopping tips provided to interested shoppers who might not be familiar with the services offered here. To name just but a few of them: a website that informs interested shoppers or customers about the dates of special events and special sales. In such a case an interested shopper can prepare adequately to maximise on the offers that go hand in hand with such special events and sales. It lists these sales together with the special events including the promotions that are usually in-store. For instance, on March 11th from 1.00-4.00 pm there will be a World Water Day event. Other events include crunch fitness, dick’s sporting goods, fundraising for charity and other opportunities of partnership marketing. Among the offers presented by the mall, one may discover that on April 9th plenty of Spencer gifts will be offered whereby one may get 50% off.

This mall also offers discounts for purchases of products made online. Definitely such offers go a long way in serving customers. It serves as a way of encouraging customers to shop online. The mall has also developed a magazine that places coupons a customer may use while shopping. The magazine serves a great deal in informing the customer about the various products, special offers and sales. Besides all this, the mall also offers a program generally referred to as a Preferred Shopper Program. Signing up for this program is usually free and its membership gives one an opportunity to get online coupons, information pertaining to favorite brands and other information on the aforementioned special sales and special events.


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