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Free «The Nordstrom Company» Essay Sample

This is a documentary about the famous shoe store, Nordstrom Company. The presentation and broadcasting of the Nordstrom Company are to be released by the business week weekend edition news anchors. The broadcasting of this company is performed by the reporter Kevin Smith. The reporter focuses on the ways and means, which the Nordstrom applies in order to be capable of serving the customers without fail. The report also shows the fruits of the implementation of the ways of serving the customers by the Nordstrom Company.

The company was started with a capital of only 13,000 US dollars by Mr. John Nordstrom as the founder. The Nordstrom Company is a shoe store company in the town of Seattle. The Nordstrom Company is now marking its 100 years of serving its clients. The company deals in the vending of the old and the latest fashions of shoes. The company of Nordstrom is a family business that was started by the founder Nordstrom in 1901. The company deals in the vending of men’s ware like the shoes and suits. At this era, the company is diversifying its products for selling the women and children’s wares. This company has branches in other town in Texas. For instance, the company has with time opened other outlets in other towns like Dallas in Texas state.



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The video is about the destination of the CEO of the Nordstrom Company. This is because this company is among the well performing companies within the country. The company deals with the selling of fashion merchandises which are very unique. This includes shoes, handbags, clothes, and also jewellery. The retailer company achieves the vending of a large number of products by creating a close relationship and bonding with the customers and offering them what they like the most.

This company emerged to the public in 1971. It was under the ownership of the founder’s grandson, Mr. Blake. The company’s management has been revolving around the family of the founder. After his retirement, the company was under the new management of his three sons. The sons were capable of managing the company through working in turns as the presidents of the company. The third son of the founder, Mr. Bruce is the father of the CEO Mr. Blake. The current CEO at his tender age while still in high school was frequently working for his farther and by doing this he was able to learn a lot about the management of the company. Later on, when he was 39 years old, he was the CEO of the company of Nordstrom Rack Stores. Mr. Blake Nordstrom is still the current CEO of this company. He has been running this company since he was young.

The video talks about the ways and means of empowering the employees of the company. It tackles various strategies that the company of Nordstrom puts into practice to maintain their existing workforce and improve their performances. For instance, the company is offering the best services to the customers by creating a close relationship with them. This will thus guarantee that the clients will be loyal customers who will buy their products.

This Nordstrom Company is currently the largest retailer stores in the state of Texas. The CEO has an aim of maintaining the old tradition of the company and furthermore, he has an aim of improving the relationship between the employees and the employers. This is shown in the way of how the company is still selling the old together with the new types of shoes to their clients. This is because during the time of his grandfather, the company was vending these types of shoes to the customers. The current CEO Mr. Blake was able to start working in this company when his father was still the president of the company. During this period, Mr. Blake was still in high school.

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The chief reason for the success of this company is the founder’s main goal to serve his clients. He always put the customers first, then the employees second, and finally the shareholders third, during the fulfillment of his company’s objectives. The reason is that if one treats the customers well as well as the employees, then one will have a large number of customers and the business will expand. In return, the shareholders will also be happy about the outcome of the business. This was his main philosophy during the period when he was running the company.

Furthermore, the author Robert Spector in the book of ‘The Nordstrom Way to Customer Service Excellence’ says that the employees of the Nordstrom Company always go further to please their clients. They do this by serving them well and offering good customer care services. The company also sells goods of high quality and at an affordable price. This is seen when the clients on interview say that the company offers a variety of products, thus fulfilling the tastes of almost all types of clients.

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Another way in which the company of Nordstrom is capable of serving the customers well is by allowing the client to make their own decisions on the types of products they want to buy. This is one of the cultures of the Nordstrom Company of attracting and retaining its customers. Furthermore, the company puts the customers first by creating a close relation with the employees and the clients. They achieve this by allowing this relationship to be ongoing and lasting. This idea is seen when the CEO Mr. Blake gave an example of how his grandfather was personally welcoming the customers into the store while creating a friendly environment between him and the customers. This act made the customers to feel more freely with him and ready to say what kind of products they want to buy without fear.

The company’s further achievement was shown when the company had been capable of opening a new branch store in the town of Dallas. This opening was a unique opportunity for the company’s market expansion. The ceremony was opened by the president and also the CEO of the Nordstrom Company, Mr. Blake Nordstrom. The CEO further explains to the clients of Dallas during the opening ceremony the unique culture that his grandfather used to retain and also attract more clients. For instance, the grandfather of Mr. Blake accomplished this by attending the clients one on one. He was once able to serve a client by introducing himself and then asking the client what type of product he wants to buy. This action shows the kind of relationship that existed between the employees, employers, and the customers. The grandfather was always there in presence ready to listen to the incoming clients’ needs and subsequently to serve them.

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This company was able to keep on running until in 1971 when it went on public. This is the period when the next generation took control of the company. In the mid 90’s the company was unfortunate in the performance sector, thus experienced some loss. This incidence made the company end up losing a lot of their clients. This was because of the appointment of the new president who was not from the family. This incidence made the company launch a disaster campaign with the name ‘Reinvent Yourself.’ The chief aim of the campaign was to attract more clients into their company. The campaign further was aimed at attracting the customers through advertising the company’s existing trendy merchandises for the clients. This campaign was targeted at trying to reach out to the existing customers who reduced in number because of the drastic changes in the management of the company.

The CEO of the Nordstrom Company is further in charge of the famous company of the Nordstrom Rack. This company is also a store business company, where he became the president by the age of 39. This was because he had the skills and knowledge of how to run the family company on the basis of his previous experience. He was running this new company together with his two brothers. The idea of running and managing the business together shows how the family was ready and willing to work as a team. This is because team work in a business organization always leads to the achievement of the set goals of the company. This finally made the company regain its previous good performance on the business market.

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Another means which the company is utilizing to attract more customers is the use of current advanced technology. The company serves the clients well by exploiting the computerized form of operating systems. This system is for serving the clients, thus showing the advancement of the company in technology. This action further shows the ways which the company is using to attract and retain its novel and also the old clients. This action also shows the way the company firstly considers the idea of serving and attending the clients as its major goal.

The company uses the computerized inventory control system for serving the customers effectively. This helped the company to attract more clients and retain further their existing customers. This idea made the company highly competitive in the market industry in the country. The company is ready to embrace new technological ideas for the benefit of the customers, employees, and also employers, together with the share holders of the company.

According to the company’s retail analyst of the McAdam Wright Ragan, Mr. Dan Gelman, the company has put on some extra efforts of attracting and serving the clients well by putting up the computerized technology system, by being free with the clients, and also by trading on the latest designs of shoes and clothes. The analyst says that the Nordstrom Company will forever be keen in the implementation of any form of new ideas that are beneficial to both the clients and the company’s performance.

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In conclusion, the Nordstrom Company has been continuously on the rise. This is because though it was started a long time ago, the company is still embracing new ideas and techniques to retain and expand its horizon on the market. The company found out that the chief idea in good performance of any company is to please the customers first. The clients ought to be the first priority, then the employees and finally the shareholders will see the fruits. Therefore, from the performance of the company above, the main secret to the effective performance of any business is the satisfaction of the clients’ needs.


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