A manager is a person who is responsible for directing and planning a group of individuals work while monitoring their progress. A leader influences agroupof people towards achievement of a setgoalby going first as the others follow. The difference between management andleadershipis in the way theymotivatethe people who work around them. (Bertocci, 2009) Managers have subordinates, since they are at a position of authority given to them by their organization. Theyleadby the power of the formalauthoritythat they have over the subordinates.Leaderson the other hand, do not have subordinates as theygiveup theirformalauthoritariancontrolandleadby example.
In an organization, there is the need for both leadership and management since they complement each other in the workplace. Leaders have a personalvisionas theyvisualizethegoaland work towards it, while guiding and motivating the followers to do the same. They will seek the opinion of their followers if theyfeelthat it will help in achieving the goal. Managersgetthe work done, as they are subordinates too. Theirworkfocus is within the boundaries of time, money and resources. This makes themberelatively risk averse, and they avoid conflict as much as possible. (Hart, 1999)
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The fact that leaders areveryachievementbased (Glasma, 1986) leads them to spend time focusing on thewelfareof their followers, ensuring' they arewellmotivated for the work ahead without muchfocuson their subordinates, as opposed to managers. The speed and efficiency by which the subordinatesaccomplishthe tasks given is theprimefocus of a managerial post. Good leaders aresupportiveandeffective, whilegoodmanagers aregooddisciplinarians and efficient. Managers provide instructions and coordinate the effort tofollowthem, while leaders create opportunities and a strategic alignment.
The organizationsystemof Kudler Fine Foods is working toward creating anexcellentcollectionof domestic and imported foodvariety. For them to achieve this goal, they have to have leaders thatfocustowards achieving this goal. Kathy Kudler is the founder of the firm; has a goal of turning thefirminto asuccessful foodstore. Her long-term strategic plan of turning thestoreinto an excellent one-stop foodstoreprovides her with avisionand long-termgoalto work towards as a leader. With the help of a network of departmental managers and her being their leader, she can be able toachieveher visions and goals.
The organization structure of the firm is toogeneralas it lacks a clear managerial hierarchy. Dividing it into departments would be a better approach according to the activities and the number of stores. The three stores should have separate departments of; wines and spirits, a bakery, dairy products andother foodproductsrelatively. This is to help customers to have an easy time while accessing their desired products, and for more efficient for the stewards assisting the customers. It will alsomakemarketing, accountingworkand goal setting for each product easier.
The fact that Kathy Kudler has been a Vice President of marketing at a corporate life, she knows themanagementneeds of the company. Since she is the owner of the shop, she has a clear vision of the goals that she needs toachievefor it. Therefore, in order to relieve herself of too much workload, she should hire a general manager to be in charge of marketing. She should alsohirea customer relationsmanagerwho will be in charge of the needs of the customers as they make their orders. A production manager should be in charge of the food and drinks production in all the shops. These managers will be working withsubordinateunit managers from the three shop units. With these managers under her leadership, she will work towards accomplishing hervision, the long-term strategies and ways to motivate them to work effectively.
This willhelpthe networking of thefirmby ensuring coverage of allthe sectorsof the store. Herleadershipwillencouragethe managers togetresults in theirrelativedepartments, as she motivates them to achieve efficiency andgrowthin theirrelativedepartment. The marketing manager will ensure that all the three stores have increased sales, as he works with the leaders appointed to in the marketing department of each store. In each store, there are stewards appointed tohelpthe customers in making theirselection. He cancreatea network between stewards and the marketing staff; since the staff hasknowledgeon what the customers need, whereas the marketing team has amissionof providing the finest products. Theproductionmanager will ensure that every good in theproductionlist is ingoodcirculation, the customers are not having a shortage and that theproductiondepartment has put their needs into consideration.
The stores canstrengthentheir network by sharing the goals of theirleaderand working towards them together. This will ensure that the leader does not adapt to the autocraticstylewhere she makesun- informed decisions unilaterally. The subordinates in the improvednetworkwill be able to shed light on problems andprovideideas for solving them. This willcreatecommunication channels with a paternalisticapproachwhere decisions have the best interest of the employees and customers. This willincreaseand satisfy their customer base by thecollectiveservices offered to them.