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Business Communication essay
1. The Three-Step Writing Process
The three-step writing process includes planning, writing and completing the message. The first part, which is planning, involves creating a framework for the actual business message. It includes analyzing the ... Read more »
Case Study essay
The Decision Facing American Express
Over the period of thirty years, American Express changed its strategies only three times. Between 1974 and 1987, the company launched the campaign titled “Do you know me?” In the period between 1987 ... Read more »
Electronic Commerce in Hong Kong essay
Introduction
E-commerce is a set of technical and organizational forms of doing business transactions using electronic systems and the Internet as means of interaction with partners, banks, suppliers and consumers of goods and services of any kind. ... Read more »
Final Take Home Exam: BlackBerry Limited essay
Introduction
BlackBerry Limited, which was previously known as Research In Motion Limited, is a Canada-based company that was founded in 1984 by Mike Lazaridis and Douglas Fregin. This company is a global leader in mobile communications as it has ... Read more »
Market Analysis essay
Psychological Factors that Have the Most Influence on Consumers
Psychological factors that have the most influence on consumers purchasing the UBER service include the following. The first one is motivation and need. It refers to what drives the ... Read more »
Marketing Action and Integration Plan essay
Marketing Action
The marketing plan introduced in a pharmaceutical company will not differ significantly from those in other spheres of business. Marketing mix will consist of the same five elements: personal selling, public relations, advertising, ... Read more »
Positioning, Competition, Branding essay
The market leader in the transportation network company is UBER. The company headquarter is situated in San Francisco, California and it focuses on satisfying its customers through the ride sharing services. As a market leader, the company has both ... Read more »
Start-Up Dilemmas essay
The founder of Gmail, Paul Buchheit, was a Google employee. He was listed at number 23rd on the workers’ database, meaning that he was among the initial Google workforce. The firm’s motto, “Don’t be evil”, was coined by ... Read more »
The Usefulness of Social Class to Marketers essay
1. There is no doubt that marketing is a great part of the operations of any business. Indeed, marketing is rapidly becoming a priority for many companies in the modern world. In this regard, all businesses are coming up with more innovative ways of ... Read more »