Tourism reform in Scotland involves the governance. Durie (2003) affirms that it involves the selection of an Ad Hoc Group of Ministers on Tourism who are required to conduct a thorough research pertaining to the issues affecting the growth of tourism in Scotland. Hall, Roberts, & Mitchell (2003) reiterate that the Ad Hoc Group of Ministers on Tourism is then supposed to deliver a report to the government in terms of policies that need to be implemented to improve the tourism sector. It is worth noting that tourism reform in Scotland also takes into consideration vital policies and legal instruments such as government action and the use of laws to ensure there is an effective tourism sector in the country. MacLellan & Smith (1998) opine that significant institutions such as VisitScotland and Enterprise Networks also come into consideration when tourism reforms are carried out in Scotland. Durie (2006) confirms that tourism reforms in Scotland evaluate the duties of these institutions with the objective of determining their significance in the tourism sector. Their contributions are weighed effectively and further recommendations made concerning their functions in boosting the tourism sector.
Reisinger & Turner (2012) confirm that the tourism sector is a core part of the Scottish economy employing at least 215,000 citizens. The performance of the tourism sector has been superb for many years, but the revenues derived from the sector have plummeted in the past few years. An Ad Hoc Group of Ministers on Tourism was selected to look into the matter and present vital reports that would help improve tourism in Scotland. The Ad Hoc Group of Ministers investigated the duties of vital bodies such as VisitScotland and Enterprise Networks hence establishing their significance in the tourism sector. It recommended the replacement of Area Tourist Boards because of their inefficiencies. More so, the Ad Hoc Group of Ministers on Tourism recommended that the government must increase its financing to the tourist sector and ensure effective policies and legalities are observed for the improvement of the sector.
Reform refers to the improvement or implementation of what is unsatisfactory.