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This paper primarily focuses on highlighting differences between chapter 2 and 5 in Krames book. Both chapters are based on successful innovations in business. In other words, they emphasise techniques used in developing a business structure by increasing its competitiveness. By this, leadership qualities,, management tools, the provision of customer service are assessed. It is through this that strategies used to develop a business are evaluated. Additionally, the paper seeks to provide an insight into environmental, personal and professional factors that facilitate the growth of any business structure. Among the seven CEOs mentioned in the book, chapter 2 and 5 majorly concentrates on Michael Dell, the founder of Dell Computers, and Andy Grove, the founder of Intel Corporation.

In chapter 2, the author talks about placing the customer at the epicenter of a business model. In addition to this, Michael Dell is used as an example in illustrating the art of the customer. This section focuses on application of businesses model in establishing a corporation. Among the seven CEOs mentioned in the book, Dell seems to be the one holding his position up to date, not because he was the founder, but because of his strategies in pushing the company up in the venture. On the other hand, in chapter 5 author talks about preparing organization for drastic changes. In this case, Andy Grove illustrates strategic points in achieving the set goals. Being the founder, and former CEO of Intel Corporation, he has an understanding of the changes in increasing the competitiveness in a company (Krames, 2005).

Having discovered his dream at the age of 12, Dell was able to understand the customer’s preferences by developing direct relationship with customers. Dell believes that for a company to grow sales, opportunities should be maximized and the cost reduced. Moreover, this is achieved by finding ways of gauging demand, moving the business transaction onto the internet, whereby they are conducted by machines, and involving customers into brand introducing (Krames, 2005). The author stresses that Andy has always made difficult and painful decision in order to maintain the company’s legacy. As a result, this has made them the world’s prominent microprocessors producers. According to these leaders, motivation of performers is the key to a successful team that facilitates quality production, and, therefore, enhances productivity.

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In both chapters, the CEO's are the main players in achieving the organization’s objectives. It is for this reason that they facilitate achievements in the company. Therefore, it is evident that the decisions made by these leaders and founders have been the basis for the current status of the companies. They have faced numerous challenges on their quest to establish their businesses; hence, they know what the company requires to get to the next level. With their different leadership skills, Dell focuses on maintaining a close relationship with their customers while, on the other hand, Andy consistently changes his strategies so as to suit the consumer’s needs. It is their differences that make their brand unique, and as a result, attract different consumers.

Nevertheless, it is apparent that both CEOs outperformed their peers in terms of growth rate, stock market performance, and their revenues. Also, their leadership strategies stood the test of time (Kenny, 2009). In other words, it is through their outstanding tactics that their companies have maintained the top position in the stock market performance. Additionally, apart from being the CEOs, they are the founders, and they pioneered the idea of starting the corporation, and, therefore, they envisioned the future of the companies. For instance, despite being among the best CEOs, Andy stated that he does not feel as the best leader; in short, he has not achieved what he anticipated.

In conclusion, Jeffrey Krames uses concise summaries, and self assessment of successful businessmen with the aim of helping new businesses grow. As much as Dell and Grove may have differences in their management and leadership strategies, it is evident that they have achieved their dream in their own and different techniques. However, determination, consistency, and hard work are the common qualities identified in the two characters and are the root to their success.

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