Free «Toyota Eyes India Market» Essay Sample

It is the aspiration of any business or company to have its business prosper and make of the most sales and gain a global concern. The Toyota auto company, a Japan-based company, has its strategies aimed at a global goal. In order to be the leading in India’s increasing and competitive automotive market, it has established a plant and made fresh its lineup. As one of its major investments in the Indian market, it has opened a school with an aim to offer knowledge to the people in order to promote the management and marketing of its products abroad.

The company has made use of the unused rugged side of the southern India to establish a technical training school in which it has given priority to the junior high school graduates to learn of all that pertains of the company and its products. The school is to be a ground to obtain skilled employees who are to boost the auto maker’s strategies in the major and sprouting Indian market. The students are taught discipline, courage and continued improvement of the company. The company has therefore attracted many young and poor men to the institution as it offers free education and job for the job well done. Besides this, the company plans to open a new plant to make a new car, at the moment of graduation of the students.

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The opening of the school is to stage a major come-back to the Indian market having gone at a loss in trying to stage a similar strategy in the US and the China markets. This was mainly due to the competition from smaller rivals as the Suzuki which was in the market during the period of the vigorous global expansion of the market, when the company lacked a small car of a low price that was to suit people of the similar standard.

Another strategy that the company is engaging in is the eight-year plan to increase its sales eightfold. They consider it a challenge but are determined to attain. By the fact that the company shifted its attention to the Indian market at the time of its fall in the US, during the period of the global economic slowdown in the market, it hopes that the Indian environment will enable the business to continually grow. It aims to make cars in accordance to the Indian passenger-car market.

The company has been able to realize strategies that will enable it to attain its goals; it aims to increase its new models in the market. Among these models is a compact make that is of low cost that will suit a given category of the people, in order to compete effectively in the India’s rapidly-growing small-car market. Consequently, the company aims to build up a plant that will contain a targeted number of vehicles to maintain the market.

The company enjoys a renowned firm foundation of the skilled labor from the Toyota technical training institute which has enabled the company to grow at a fast speed. Moreover, the company has embraced the same aspect by supporting in the running of the china’s government institute. From this point of view, the company has realized that the school acted as a firm base to the establishment of its success. The school provided lessons in subjects as English, and practically instilled skills as welding, car assembly and maintenance. In addition to this, skills in consensus building were also offered.

From the perspective of the Toyota Company, a firm can be well established by its attempt to go global. This example can help my firm in many ways as laying out strategies of going global, manufacturing and maintaining the production of goods with regard to people’s choice and developing an educative base on which skill and experience is established. It also helps my firm to take business risks and make use of the available material as the use of the rugged land by the Toyota Company.

In conclusion, a strategy is a key value to the establishment, growth and the maintenance of any business. Going global is an aspect that sows the success of the company, after investing in skill and material development. These aspects led to other companies embracing the example of the Toyota Company in the establishment of training institutions that will set a base for the strength of the businesses. By the growth of the Toyota Company, other companies as the Honda had to stage up their strategies in order to be on course with other companies in their production.


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